PSS Steering & Hydraulics Rebrands to PSS, Introducing a Stronger, Future-Focused Identity

P55 Ltd is proud to announce that its trading name, PSS Steering & Hydraulics, has officially been simplified to PSS.

Alongside this change, the company has introduced a new, modernised brand identity and has launched a new website, marking an exciting new chapter for the business.

The updated branding – featuring a clean, bold “PSS” wordmark and a dynamic emblem – has been designed to represent precision, motion, and engineering excellence. Developed in partnership with Ark, a Norwich-based design agency, the new identity provides a more contemporary and recognisable visual identity that aligns with the company’s growing capabilities and forward-thinking approach. The new website complements this refreshed identity, offering customers an improved user experience and clearer insight into the full range of services available.

Originally founded in 1971 as Power Steering Services, the business has continually evolved to meet the changing needs of the industry. From its early specialisation in steering systems, through its growth into hydraulics, and now into a far broader engineering offering, the company’s journey has been defined by adaptation and technical expertise.

Today, PSS offers a far broader range of solutions, including remanufactured drivetrain components, as well as comprehensive remanufacturing and repair services for a wide range of mechanical and pneumatic components and systems.

The move to “PSS” reflects this transformation. The previous name no longer captured the full scope of the company’s expertise, whereas the new, simplified identity allows for clearer communication of its diverse capabilities.

This rebrand delivers several key benefits:

• Broader Representation of Services: The new name encompasses drivetrain, mechanical, pneumatic, hydraulic, and steering capabilities under one unified identity.
• Stronger Brand Impact: A shorter, more distinctive name, combined with modern visual branding, improves recognition across the industry.
• Future-Proof Positioning: The simplified identity allows PSS to continue expanding into new areas without being constrained by a legacy name.
• Enhanced Digital Presence: The launch of a new website ensures customers can easily access information, services, and support through a modern, user-friendly platform.
• Clearer Market Messaging: Customers can immediately understand that PSS is a multi-disciplinary engineering partner, not limited to a single product category.

While the name and branding have evolved, PSS remains committed to the same core principles: quality, reliability, and technical expertise. Customers can continue to expect the high standards of service and engineering excellence that have long defined the business.

This rebrand is not just a change in name – it is a clear statement of what PSS has become: a versatile, modern engineering company with the capability to support a wide range of remanufacturing and repair needs across multiple industries.

About PSS

PSS is a leading provider of remanufactured solutions, specialising in steering, hydraulic, drivetrain, mechanical, and pneumatic systems. With a focus on quality, sustainability, and innovation, PSS supports customers with reliable, cost-effective solutions across a wide range of applications, including:

• Defence
• Automotive
• Construction
• Agriculture
• Ports, Marine & Rail
• Material Handling

For further information about PSS and its services, please contact the team directly.